March 15, 2021
NWTF Reveals New Branding Anchored in Commitment to the Wild Turkey and Conservation
EDGEFIELD, S.C.—At a time when the minds of many yearn for spring
and the return of warm breezes, new growth and the gobble of a turkey on
the roost, the National Wild Turkey Federation gave a
sneak peek at its brand evolution,
the heart of which is an unwavering commitment to those who are
passionate about the wild turkey, wild turkey hunting, America's
wildlife and those who have a profound respect for nature and our
important role within.
The brand evolution–a necessary change coming out of a year that
saw more people than ever show interest in outdoors and the pursuit of
wild game–centers the narrative on the NWTF’s relevancy to current
members and turkey hunters and also aims to attract a new, younger
audience so that the NWTF may continue to be most effective at its
nearly 50-year mission of conserving the wild turkey and preserving our
hunting heritage.
“Recent surveys and data reflect more Americans than ever are
actively interested in living a healthy outdoor life style, harvesting
their own food and understanding their own role in conservation,” NWTF
CEO Becky Humphries said. “Thanks to the dedicated volunteers, members
and staff, the NWTF has a rich history and a track record of
conservation and preservation our hunting heritage that increases our
relevancy to all who enjoy wildlife and the outdoor pursuits and we are
poised to welcome return
members and newcomers alike to the NWTF family flock.”
To bring focus to the Federation’s unique commitment to the
full-cycle of wildlife conservation, the NWTF’s brand evolution includes
a new logo inspired by the spirit of the Federation and a new tag line,
“Healthy Habitats. Healthy Harvests.”, both of which were rigorously
tested and appealed to individuals 45 and younger, a prime demographic
necessary to the future of mission success.
The NWTF’s brand evolution was created via a strategic partnership
with The Truth—a multi-faceted specialty branding and marketing agency
well versed in the outdoor industry.
About the National Wild Turkey Federation
When the National Wild Turkey Federation was founded in 1973, there were
about 1.3 million wild turkeys in North America. After decades of work,
that number hit a historic high of almost 7 million turkeys. To
succeed, the NWTF stood behind science-based conservation and hunters'
rights. Today, the NWTF is focused on the future of hunting and
conservation through its Save the Habitat. Save the Hunt. initiative – a
charge that mobilizes science, fundraising and devoted volunteers to
conserve or enhance
more than 4 million acres of essential wildlife habitat, recruit at
least 1.5 million hunters and open access to 500,000 acres for hunting.
For more information, visit NWTF.org.
About The Truth
Established in 2015, The Truth is comprised of three unique
companies whose relationship was sparked years ago by a mutual love for
the outdoors. Individually, Cutthroat Branding + Marketing, led by Steve
Uline, has over three decades of marketing prowess; Meoli Digital
Group, led by Rick Meoli since 1978, has been mastering the use of
photography and digital media to deliver rich, emotionally compelling
content; Fisher Design, led by Bill Fisher, is a Cincinnati based
lifestyle brand agency with
a rich CPG portfolio dating back to 1958. Together their combined skills
and experience are the cornerstone of The Truth’s commitment to the
preservation and advancement of masterful branding. This passion is
further solidified by the partners’ devotion to family, friends and the
outdoors. For more information online, visit FortheGoodofBrandKind.com.
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